Instead of talking about yourself, let the community talk about you. In another hand, your story will be told in the way people want to listen.
If PR activities can provide to market the information or the knowledge about your business and product in a formal and reliable way through Press Media, the mechanism of viral marketing support to your messages spread naturally. The media in digital era is the mixable between traditional (original PR and modern PR activities).
Customer can search your information fastest through out keyword relate to brand/product…Therefore, provide to customer guarantee for your business's products/services.